Walking into the office of Chen Aihua, chairman of Okete, a calligraphy banner of "Quality lights up the world" instantly attracted the eyes of the author. Looking around, it was the only conspicuous decoration in Chen Aihua's office. It can be seen that as the head of a large lighting enterprise with annual sales of more than 600 million yuan, Chen Aihua attaches great importance to product quality. The calligraphy works like this motto not only reflect Chen Aihua's heart, but also reflect the magic weapon of survival and brand glory of Octe for more than 20 years. Relying on the enterprise soul of "lighting the world with quality", Aucot has been moving forward from a small lighting factory, from Guangdong to the whole country step by step, from China to Europe, Africa, and to the whole world.
Still on the way. Always on the way
Octor may not be the best-known or most powerful company in the lighting industry, but it is a powerhouse that people in the industry can't take lightly. Up to now, Octe has a total area of more than 200 acres of industrial parks and 250,000 square meters of factories around the world. In 2000, the company owned 10 mu of land in Lefeng 2nd Road, and then established a jiangxi subsidiary which mainly produces light sources in Ganzhou, Jiangxi, covering an area of 115 mu. In Henglan, the new Okete Industrial Park, covering an area of 60 mu, plus the overseas Nigerian subsidiary of 30 mu of industrial park, the overall scale of which is hard for many counterparts to catch up with.
However, Chen aihua is not complacent, he said, Okot is still on the road, always on the road. He said, fixed assets is a heavy asset, the burden of the enterprise is very big, although in a sense can increase the enterprise listing of an asset weight or financing platform, but we subjectively only take it as a necessary condition for the development of the enterprise, has the land has the factory has the product, is the source of the development of the enterprise, but also the feelings of an entrepreneur. "Before many friends asked me to do real estate, said to do real estate money fast, can make more money in a short period of time, but I did not move, that is not what I want, invest money in the development of the enterprise itself, is the original intention of Okte, but also my belief to do business. "Said Chen aihua.
Dual core drive, adhere to the promotion of the core
Our products are sold all over the world with a 37 % dual core drive in both domestic and foreign markets. For the domestic market, in addition to the quality and cost performance to the extreme, a secret of success is "always insist", not to be shaken by external temptation. Chen Aihua said, career should be concentrated, can not look at the mountain is higher, to do their own love and good at things, so many years we have been on the road, adhere to, adhere to, adhere to, I always believe, adhere to is the hope.
In terms of export, like the top brands such as Sunshine and Lidaxin, Okete takes light source products as its main weapons, adheres to the promotion of its own brand AKT, and operates its export business in the domestic brand operation mode, achieving the first brand in many countries in the world. Now, enterprises are closely following the national belt and Road strategy, continue to develop rapidly.
▽ Okot intelligent production line
Chen Aihua said that the brand is the core competitiveness of Okte, whether domestic or foreign sales, will adhere to the promotion of AKT brand. Chen aihua is also well prepared for the impact of the epidemic this year. He said the epidemic had the biggest impact on the market in April and May. The main reason is that some countries have closed the market, so there is no sales in the local market. Even though social order is gradually restored in many places, the degree of market opening is still reserved, which will also affect sales. But shipping, tariffs are not affected, many countries can maintain the normal operation of the market, therefore, Oort overseas subsidiary sales can still be guaranteed.
Honesty, gather a strong team
In recent years, Octe has begun to develop multiple business divisions. On the basis of excellent performance, it has hired many well-known marketing talents in the industry to join the company, leading the outdoor lighting, educational lighting, domestic channels and other fields, and actively preparing to build business, engineering, fire emergency, hotel lighting business divisions.
It is understood that The Okte has built a production base this year, is actively making force intelligent street lamp market, the next step is to launch the first public street lamp intelligent management platform, in response to the national advocate of energy conservation priority. This foreign lighting, educational lighting will gradually become the national and global market force of the core.
To implement these planning, Jane appear confident, because Mr Walcott has a strong talent team, even affected by the epidemic, Mr Walcott is still has a powerful team of 1200 people, including moving overseas technical and management personnel have 45 people, even large team has more than 1500 people, the highest peak and has been attracting more and more talents join us.
For how to build and lead such a large team, Chen Aihua with years of hone has become adept. He said that human beings are emotional animals. As long as we adhere to the principle of honesty, adhere to the integrity of people, and truly give, we can get the sincere follow of the team.
As time flies, until July 15, 2020, Chen Aihua has been rooted in the lighting industry for 22 years. In the eyes of outsiders, his achievements are "still on the road, always on the road". Toward the goal of "lighting the world with quality", Chen Aihua has never stopped leading the people of Okte.
Genban
Genban